Creator Monetization Terms

Effective Date: September 2026
Last Updated: September 2026

The Kahuwa Creator Monetization Program allows eligible creators to earn real money from their original short video content through ad revenue sharing and virtual gifts. These terms outline the program requirements, revenue model, payout processes, and creator obligations.

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1. Program Overview

The Kahuwa Creator Monetization Program provides two primary earning streams:

Ad Revenue Share: 60% of advertising revenue generated from your video content

Virtual Gifts: 60% of the monetary value of virtual gifts received from viewers

Earnings are credited to your Kahuwa Wallet and can be withdrawn to your bank account or UPI.

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2. Eligibility Requirements

To apply for the Creator Monetization Program, you must meet ALL of the following criteria:

Followers: Minimum 1,000 followers on your Kahuwa profile

Views: At least 10,000 total video views in the last 90 days

Watch Hours: Minimum 400 hours of watch time across all your videos in the last 90 days

Account Age: Your account must be at least 30 days old

Content: At least 5 original videos uploaded to your profile

Verification: Valid government-issued photo ID (Aadhaar, PAN, Passport, or Voter ID)

Compliance: No active copyright strikes or community guideline violations

Original Content: Your content must be primarily original and not re-uploaded from other platforms

3. Application Process

Navigate to your Profile > Creator Studio > Monetization to submit your application

Upload your government-issued ID for identity verification

Provide your PAN card number (required for Indian tax compliance)

Applications are reviewed within 7-14 business days

You will receive an email and in-app notification with the decision

Rejected applications can be resubmitted after 30 days with improvements

4. Ad Revenue Share Model

How It Works:

Kahuwa displays advertisements (banner, interstitial, and rewarded video ads) through Google AdMob

When ads are shown alongside or between your videos, revenue is generated

Revenue is calculated based on verified ad impressions and CPM rates

Your share (60%) is automatically calculated and credited to your wallet

Revenue Calculation:

Gross Revenue = Total ad impressions × eCPM (effective cost per mille) ÷ 1,000

Creator Earnings = Gross Revenue × 60%

Platform Share = Gross Revenue × 40% (covers infrastructure, CDN, transcoding, and operations)

Revenue Distribution:

Revenue is distributed proportionally based on each creator's verified video views

Only organic, legitimate views from real users are counted

Self-views, bot views, and fraudulent impressions are excluded from revenue calculations

Revenue reconciliation happens daily, and earnings are finalized within 24-48 hours

5. Virtual Gifts & Coins

Gift Economy:

Viewers purchase Virtual Coins through in-app payment

Coins are used to send animated virtual gifts to creators on their videos

Each gift has a fixed coin value and a corresponding creator earning value

Gift Conversion Rate:

60% of the gift's monetary value is credited to the creator's wallet

40% is retained by the platform for payment processing and operations

Example: A viewer sends a "Royal Crown" gift worth 1,000 Coins → Creator receives ₹600 equivalent

Important Notes:

Self-gifting (sending gifts to your own content from another account) is prohibited and will result in earnings forfeiture

Gift purchases by viewers are non-refundable once sent

Creators cannot exchange gifts back into Coins

6. Kahuwa Wallet

All earnings (ad revenue + gifts) are credited to your Kahuwa Wallet

Wallet balance is displayed in Indian Rupees (₹ INR)

Wallet transactions include detailed breakdowns of each earning source

Wallet balance is updated in near real-time after each qualifying event

7. Withdrawals & Payouts

Withdrawal Requirements:

Minimum withdrawal amount: ₹500

Maximum withdrawal per request: ₹50,000

Processing fee: 1.5% of the withdrawal amount

You must have a verified bank account or UPI ID linked to your profile

Payout Process:

Submit a withdrawal request from your Wallet page

Requests are reviewed and approved by the finance team

Approved payouts are processed via IMPS, NEFT, or UPI within 1-3 business days

You will receive email and in-app notifications at each step

Failed transfers due to incorrect bank details are re-attempted once; subsequent failures require updated details

Payout Schedule:

Withdrawal requests can be submitted at any time

Processing occurs on business days (Monday-Friday, excluding national holidays)

Large withdrawals (above ₹25,000) may require additional verification

8. Tax Compliance

Creators are responsible for reporting and paying taxes on their Kahuwa earnings

Indian creators: TDS (Tax Deducted at Source) may be applicable as per Income Tax Act provisions

PAN card is mandatory for all Indian creators in the monetization program

Kahuwa will provide annual earnings statements for tax filing purposes

International creators must comply with their local tax regulations

Kahuwa does not provide tax advice; consult a qualified tax professional

9. Fraud Prevention & Earnings Protection

Prohibited Activities:

Using bots, click farms, or automated tools to inflate views or ad impressions

Coordinating fake engagement through engagement pods or paid services

Self-clicking ads or encouraging others to click ads

Creating misleading content solely to generate ad revenue

Attempting to manipulate wallet balance or transaction records

Consequences:

Fraudulent earnings will be reversed and forfeited

Accounts engaged in fraud will be permanently banned from the monetization program

Severe cases may result in complete account termination

Kahuwa reserves the right to withhold payouts pending fraud investigation

10. Program Suspension & Termination

Your monetization status may be suspended or revoked if you:

Violate the Community Guidelines or Terms of Service

Receive copyright strikes (2+ active strikes triggers automatic suspension)

Engage in fraudulent activity or earnings manipulation

Fall below the minimum eligibility requirements for an extended period (90+ days)

Become inactive (no uploads for 180+ consecutive days)

Reinstatement: Suspended creators may reapply after resolving the underlying issues and waiting 60 days.

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11. Changes to Program Terms

Kahuwa reserves the right to modify monetization terms, revenue shares, and payout policies

Material changes will be communicated via email and in-app notification at least 30 days in advance

Continued participation after changes constitutes acceptance of the updated terms

Creators may opt out of the program at any time without penalty

12. Contact & Support

For monetization-related questions, payout issues, or program inquiries:

Email: [email protected]

In-App: Creator Studio > Help & Support

- Response Time: Monetization queries are prioritized and responded to within 48 hours